Kids Preferred

Kids Preferred

Kids Preferred, Inc. (KPI) was founded in 1983 by Louis Premselaar. A visionary with a long family history in the toy business, Premselaar helped grow KPI into one of the largest plush toy manufacturers in the world. The Company is known for bringing superior quality, uniquely designed products to the marketplace under its own brand and through private label programs such as Scholastic Education.

Kids Preferred is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories.


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16 items

per page

Set Descending Direction